About us

SALZSTROM is a Vienna-based clean tech company that develops and sells innovative energy storage solutions based on sodium-ion technology for homes, businesses, and industry. They were the first company to introduce a CE-certified sodium-ion home energy storage system to the European market. The company is pursuing the vision of an energy future that is safe, sustainable and fair for all.

No lithium. No cobalt. No nickel.

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Safe and sustainable energy. Fair for everyone.

Innovation

SALZSTROM is leading the transformation to innovative energy storage solutions based on salt (sodium ions), a raw material that is safe, sustainable, and abundant worldwide. We have made it our mission to revolutionize the energy storage landscape. Our goal is to make safe and sustainable energy accessible to everyone through salt-based battery technology.

Fairness

We are fighting against the use of critical resources such as lithium and cobalt by utilizing abundant and locally available materials. At the heart of our mission is a commitment to ethical and responsible practices that ensure every product and service makes a positive contribution to the planet and its people.

Talents

With a team of top talent, we are setting new standards in performance, speed, and commitment to values-driven work. Our team's dedication to excellence and relentless focus on goals enables us to innovate without compromise and develop groundbreaking solutions – always striving to redefine what is achievable.

Founder

SALZSTROM is managed by a multidisciplinary team with many years of expertise in research and development, financing, marketing and sales.

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Peter Arnold, MSc.

CEO

A visionary founder with over 15 years of experience in battery research and development . He led the Fraunhofer Society's largest R&D project at the Fraunhofer IPA, founded an AI startup , and shaped the future of inverter technology at SMA Technologies AG . Driven by the conviction that technology and innovation can accelerate the transition to an independent and secure energy future.

Stefan Nolte, MA

CFO

Experienced entrepreneur and C-level manager with over 15 years of experience in finance, business development, and M&A. Worked for companies such as VW and Porsche , leading global investment banks like Nomura and European banks, as well as M&A advisory firms. Proven track record in implementing structured investment processes, optimizing financial performance, and increasing operational efficiency.

Jürgen Ellensohn

CSO/CMO

A strategically minded entrepreneur and C-level executive with over 15 years of experience in brand development, sales, and growth strategies , based on a career in international corporations. He has worked for leading brands such as Red Bull, L'Oréal, and McDonald's , and has gained extensive experience in the B2B and start-up sectors in recent years .

Entrepreneurial thinking

We act entrepreneurially – with responsibility, courage, and vision. For us, entrepreneurial thinking means recognizing opportunities, acting creatively, and making decisions that ensure long-term success. We take responsibility, think holistically, and shape the future – with focus, efficiency, and team spirit.

Time efficiency

Zeit ist unsere wertvollste Ressource. Wir gehen achtsam und respektvoll damit um – sowohl mit unserer eigenen als auch mit der Zeit anderer. Zeiteffizienz bedeutet für uns, Prioritäten klar zu setzen, strukturiert zu arbeiten und Entscheidungen zügig zu treffen. Wir schaffen Raum für Fokus und vermeiden unnötige Komplexität. Denn wir wissen: Zeit ist Wertschätzung – gegenüber unseren Kolleginnen und Kollegen, unseren Kundinnen und Kunden und uns selbst.

Innovation

We are pioneers and actively shape the future. For us, innovation means daring to try new things, taking risks, and learning from experience. We embrace the "fail fast" philosophy – we continuously try, test, and improve. Progress and personal growth are a given for us. We collaborate with top talent, always stay one step ahead, and think sustainably – technologically, ecologically, and with a human touch.

Team Spirit

Success arises from collaboration. We act with honesty, integrity, and loyalty to the team and the company. We address problems directly and value constructive conflict resolution. Our collaboration is based on reliability, mutual respect, and professional conduct. We persevere, make decisions, and stand by them. Together, we push ourselves to our limits—and grow as a team in the process.

Results orientation

We work hard and smartly. Our focus is on clear results and measurable added value for our customers. We act pragmatically, concentrate on the essentials (80/20 principle), and prioritize professionalism over perfectionism. For us, "Customer Value First" means always creating the best possible solution – clean, efficient, and with a focus on maximum benefit.